Estimando a importância de características do ambiente construído para estimular bairros caminháveis usando o best-worst scaling

Ana Margarita Larranaga, Helena Beatriz Bettella Cybis, Julián Arellana, Luis Ignacio Rizzi, Orlando Strambi

Resumo


O objetivo do estudo é determinar a importância dos atributos do ambiente construído para promover bairros caminháveis usando a técnica Best-Worst Scaling. Essa técnica permite identificar separadamente o impacto dos atributos e dos níveis dos atributos considerados no estudo, algo que não é possível com outros métodos de escolha tradicionais. Outra contribuição é a aplicação dessa técnica a um experimento elaborado com desenhos eficientes e com dois jogos de perguntas, estimando modelos mais precisos e diminuindo a carga cognitiva dos entrevistados. Modelos logit multinomial foram estimados para as respostas best, worst e best-worst combinadas, com dados coletados em Porto Alegre. O agrupamento das respostas foi testado através do teste da razão de verossimilhança. As importâncias dos atributos decorrentes dos modelos foram calculadas. Os resultados mostram que o julgamento e escolha dos melhores e piores atributos são realizados por processos cognitivos diferentes e a utilização de respostas best ou worst depende do foco da pesquisa.


Palavras-chave


Ambiente Construido, Modelos de Escolha Discreta, Best-worst.

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Referências


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DOI: https://doi.org/10.14295/transportes.v24i2.1091

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Direitos autorais 2016 Ana Margarita Larranaga, Helena Beatriz Bettella Cybis, Julián Arellana, Luis Ignacio Rizzi, Orlando Strambi

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TRANSPORTES (ISSN: 2237-1346) é uma publicação da ANPET - Associação Nacional de Pesquisa e Ensino em Transportes (www.anpet.org.br)

 

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Este obra está licenciado com uma Licença Creative Commons Atribuição-NãoComercial-CompartilhaIgual 4.0 Internacional.